23 Comments

Very useful summary of the report and some great food for thought!

Impressed by your growth in impressions… I’m similar to were yours were at around 200-500 per post on average.

I will try and work harder on my hooks etc.

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Oh and I’ve saved your post 🫢🫢🫢

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Curious to know what kind of engagement do you talk about in first 60 minutes. Is it commenting on others posts, or engaging with yours … when someone comments on it?

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This is about engaging your posts after you post. The first hour is the golden hour.

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Got it. Thank you.

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Absolute gem of information. Thanks for putting it out.

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Thanks for the feedback πŸ™Œ What other tropics would you like me to post about?

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I’d be interested in Twitter and Reddit growth as well.

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Good news. I post this week is on XπŸ™

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That's great. Thank you

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So happy to find this article! :) Good read, Martin.

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Thanks Nika glad you liked it!

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Great post. Did you find anything related to time of day? I got caught in the "post at 8am" hype recently but I wonder how much it matters.

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Hi Rachel, LinkedIn is a B2B platform where people often scroll during work hours. Posting early in the day maximises your chances of catching your audience when they're most active and ready to engage.

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Absolute gold in this post. Be authentic, start conversations, post on the weekend. Thanks!

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Thanks Michelle - I hope it is helpful.

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This breakdown of a Linkedin post is great. Nice work Ross Simmonds πŸ‘ I thought you might find this useful. What do you think?

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Polls: 2.19x median reachβ€”engagement gold.

Love this insight. I didn't know about it before

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Thanks Mandy! I wrote this a while back, but it looks like LinkedIn has made more changes to its algorithm. I still believe polls are performing really well, though. Let me know how it goes if you test it.

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yeah I've never used a poll so be interested to try.

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Martin! Well fking done. This is extremely helpful.

I started posting on LinkedIn in May, I thought I’ll do a 30 day run. I even bought a course. I fell flat on my face. I’ll be honest, the premise of my newsletter works well on substack, because I write long form, but LinkedIn - I don’t know if it will work (I’m a marketing professional, and you’d think it’d be easier for me to make a content strategy but even it comes to your handle, it’s so damn difficult with all the limiting beliefs), I have still not cracked what short form content can complement my newsletter content on LI. But I’ve understood that I have to self promote if I have to win at this online game. So, your post comes at the right time. I was going back to the drawing board anyway, now with your post I’m well armed to form a content plan. So massive thank you πŸ™

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Thanks so much for the kind words Ishaita! I’m really glad my post was helpful. I believe the secret ingredients, aside from the algorithms, are consistency and timing. I struggle with these too.

I get that the shift from long-form to short-form can be tough, even for us marketing folks. It’s awesome that you're ready to refine your content plan.

What kind of short-form content are you thinking of trying next to complement your newsletter?

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Ah, tough one to answer. But I am thinking on these lines:

1)https://www.linkedin.com/feed/update/urn:li:activity:7234398305550503938/

Very short - succinct - inspiring

2) https://substack.com/@singhishita/note/c-65552243

Personal - short - relatable

β†’ I haver to cap LI posts to a minimum word length, because nobody reads long form on LI as such (at least not until I gain a certain followership.

β†’ I think I formed a mini content strat while answering this ques for you haha. Thanks again.

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