I love the inclusion of Roger Martin's work and how you shared out those examples. I get the sense - over and over - that strategy begins with that inspiring vision - and I think that's a step that's misunderstood or underappreciated. When the very journey to create that vision can help with developing that strategy. Great article.
Thanks, Daniel. Yes, I love this framework from Roger Martin as it really helps create a structure and approach for developing or sanity-checking the robustness of existing strategies.
I'm seeing the strategy vs. tactic confusion all the time.
People tend to aspire to strategic roles for their status, their influence and compensation.
From my personal experience, I think 75% of the workforce would 'love to take a more strategic role'. Very few however are comfortable making hard choices. Choices that impact the organisation today and in the future. Choices that give the company direction, and alignment if leaders commit and lead.
If you're unable to make choices with big consequences and do the legwork (communicate, lead) you're not going to like strategy.
Thank you for your insightful comment! I completely agree. The allure of strategic roles often overshadows the reality of the tough decisions and responsibilities they entail.
I see the creative vision with the Nike ad I think, but yes I agree it’s not really on brand. However, I did read just a few comments and saw that the sentiment so far has been good, would be interesting to see the actual results...
Great read though, very helpful for an aspiring planner & strategist. As a young individual barely in the industry, it’s good to see these perspectives and learn about the nuances too!
Wow, thanks so much, David! I do this in my limited spare time, so it means a lot to know it's helpful. If you ever need any help or advise, feel free to reach out anytime. 🙌
I love the inclusion of Roger Martin's work and how you shared out those examples. I get the sense - over and over - that strategy begins with that inspiring vision - and I think that's a step that's misunderstood or underappreciated. When the very journey to create that vision can help with developing that strategy. Great article.
Thanks, Daniel. Yes, I love this framework from Roger Martin as it really helps create a structure and approach for developing or sanity-checking the robustness of existing strategies.
I'm seeing the strategy vs. tactic confusion all the time.
People tend to aspire to strategic roles for their status, their influence and compensation.
From my personal experience, I think 75% of the workforce would 'love to take a more strategic role'. Very few however are comfortable making hard choices. Choices that impact the organisation today and in the future. Choices that give the company direction, and alignment if leaders commit and lead.
If you're unable to make choices with big consequences and do the legwork (communicate, lead) you're not going to like strategy.
Great read again Martin, thank you!
Thank you for your insightful comment! I completely agree. The allure of strategic roles often overshadows the reality of the tough decisions and responsibilities they entail.
I'm glad you enjoyed the read 🙌
I see the creative vision with the Nike ad I think, but yes I agree it’s not really on brand. However, I did read just a few comments and saw that the sentiment so far has been good, would be interesting to see the actual results...
Great read though, very helpful for an aspiring planner & strategist. As a young individual barely in the industry, it’s good to see these perspectives and learn about the nuances too!
Strategy drives tactics.
Strategy drives targeting.
Strategy drives creative.
Then what is strategy? It’s hard to pinpoint but Martin does a great job here showing us that it’s all of the above and more.
Martin is quickly becoming one of my favorite writers and thinkers on the app.
Wow, thanks so much, David! I do this in my limited spare time, so it means a lot to know it's helpful. If you ever need any help or advise, feel free to reach out anytime. 🙌
I am excited to be professionally connected with you Martin! I reached requested to connect on LinkedIn as well.