Good job on this. The Pepsi challenge (they have recycled this every decade since) in the early 80s created one of the best marketing campaigns and then marketing battles ever.
Thanks, Danny! Yes, youāre talking about "The Pepsi Challenge," right? Pepsi always wins the blindfolded taste tests, but without the blindfold, people tend to prefer Coca-Cola. There's a lot happening subconsciously with those preferences.
Exactly.
The marketing archives are full of brilliances like this. Modern day marketing has often become too performance and too formulaic
Yes, it's become very predictable. Everyone is optimizing for the same end points, so there's very little that's distinctive or memorable.
I touched on this also in the post: https://www.dotmartin.io/p/how-fix-boring-b2b-marketing
Good job on this. The Pepsi challenge (they have recycled this every decade since) in the early 80s created one of the best marketing campaigns and then marketing battles ever.
Thanks, Danny! Yes, youāre talking about "The Pepsi Challenge," right? Pepsi always wins the blindfolded taste tests, but without the blindfold, people tend to prefer Coca-Cola. There's a lot happening subconsciously with those preferences.
https://youtu.be/Qgr5kc5QdBU?si=m85-9J7hI1oj3tSF
It's a fascinating example of neuroscience in action.