Hey, I'm Martin

After two decades of watching startups implode and occasionally succeed, I've learned one thing: most growth advice is written by people who got lucky and called it strategy.

I've launched digital banks, scaled fintech brands, and seen enough pitch decks to know the difference between actual traction and metrics held together with duct tape and hope.

Uncharted is for founders and marketers who want the truth about growth—not another think piece about product-market fit written at exit velocity.

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P.S. The "dot" in .Martin? It's from when startups still had to explain what URLs were. Now I explain what actually works in growth, minus the fairy tales.

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People

Fintech CMO. Built Ireland's first digital bank. Scaled startups to $300M+ (Dublin/Dubai). Now I share the expensive lessons so you don't have to learn them the hard way (plus some memes to keep us sane) 🧠