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January 2025

How to Succeed as a Startup CMO (Without Burning Out in 6 Months)
Most CMOs don't fail because they're bad. They fail because they're dropped into a fantasy that doesn't exist.
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Martin
5
Why 70% of Startups Fail at Global Expansion (And How to Avoid It)
70% of startups fail at international expansion. Learn how to avoid the costly mistakes in compliance, infrastructure, and localisation that even…
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Martin
2
Should You Leave Corporate for a Startup? What No One Tells You
From Fortune 500 to startup chaos. My honest guide to making the jump.
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Martin
2
Product Launch Failures - Why 95% Crash and How to Succeed
Yet, every day, founders bet it all on the hope that their ‘genius’ idea will be the exception. Most are wrong and they don’t figure it out until launch…
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Martin

December 2024

Growth, Psychology & AI - Best Uncharted Posts
Dark social controls 77% of real business. Your competitor's ugly product is crushing yours. Steve Jobs fired his star marketer 5 times. These are the…
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Martin
The One Competitive Advantage AI Can’t Copy (And Why It Matters in 2025)
When AI makes everyone look good, taste becomes everything. Here’s why that’s your biggest edge.
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Martin
2
Why Timing Matters More Than Ideas in Startup Success
The real difference between pioneers and winners.
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Martin
2
Why a “Better Product” Won’t Save Your Startup (And What Will)
It’s Not About Being Louder.
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Martin
7
How to Survive as a Marketing Leader in a Startup (Without Losing Your Mind)
A practical survival guide for marketers juggling chaos, tight budgets, and impossible expectations in early-stage startups.
 • 
Martin

November 2024

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