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Mind Control in Aisle 5 🛒
How supermarkets manipulate your brain into buying more.
Jul 23
•
Martin O'Leary
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Mind Control in Aisle 5 🛒
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6
Why B2B Marketing Needs an Ogilvy Facelift
Most B2B marketing is so mind-numbingly dull, they make watching paint dry feel like an adrenaline rush.
Jul 16
•
Martin O'Leary
2
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Why B2B Marketing Needs an Ogilvy Facelift
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2
Marketing Metrics That Don't Suck
Forget the likes and shares, we're talking about the cold, hard numbers that prove your marketing isn't just a money pit.
Jul 9
•
Martin O'Leary
2
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Marketing Metrics That Don't Suck
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The Role of Colour Psychology in Branding
Don't just pick a colour because you like it. Choose colours that align with your brand's personality and values.
Jul 2
•
Martin O'Leary
1
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The Role of Colour Psychology in Branding
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2
June 2024
The AI Industrial Revolution: Your Marketing Job Isn't Safe (But You Knew That, Didn't You?)
By Martin O'Leary, with scientific insights from Riccardo Vocca, author of "The Intelligent Friend" newsletter and Marketing Research Assistant.
Jun 27
•
Martin O'Leary
and
Riccardo Vocca
3
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The AI Industrial Revolution: Your Marketing Job Isn't Safe (But You Knew That, Didn't You?)
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The Psychology of Scarcity Marketing
Why You Keep Falling for the 'Limited Time Offer' Trap (and How to Break Free).
Jun 18
•
Martin O'Leary
2
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The Psychology of Scarcity Marketing
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4
Meet My "Digital Twin"
Tired of meetings? Your AI twin can handle them while you nap. But wait, there's more! Explore the wild world of Digital Twins and how they could change…
Jun 11
•
Martin O'Leary
1
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Meet My "Digital Twin"
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The Insane (and Lucrative) World of Virtual Influencers 🤖
Discover how virtual influencers are taking over social media, raking in millions for brands, and transforming the future of marketing.
Jun 4
•
Martin O'Leary
4
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The Insane (and Lucrative) World of Virtual Influencers 🤖
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May 2024
How To Stand Out in the Age of AI
AI is transforming marketing, bringing unparalleled efficiency to the field. It also threatens to usher in an era of bland, forgettable marketing…
May 28
•
Martin O'Leary
4
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How To Stand Out in the Age of AI
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Why Zero-Party Data Is the Future of Startup Marketing
Is Your Marketing Strategy Still Stuck in a Three-Martini Lunch? It's Time for a Modern Makeover. 🍸
May 21
•
Martin O'Leary
2
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Why Zero-Party Data Is the Future of Startup Marketing
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How Intercom's $100M AI-First Pivot is a Blueprint for Survival
The rise of AI demands a fundamental shift in thinking. No longer can companies afford to treat AI as a mere afterthought or bolt-on.
May 14
•
Martin O'Leary
2
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How Intercom's $100M AI-First Pivot is a Blueprint for Survival
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The Power of a Gentle Push
How Startups Can Use Nudge Theory To Drive Growth 🚀
May 7
•
Martin O'Leary
4
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The Power of a Gentle Push
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